In 2018, Roger Federer walked away from a $100M Nike deal.

Not for Adidas. Not for Reebok.

He bet on a no-name Swiss startup making shoes out of garden hoses.

Everyone thought he was crazy, but that move made him a billionaire.

Here’s the wildest sports-business bet ever:

I don’t know who signed off on this, but this changes everything.

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The 8 Greatest Ads of All Time:

1. Apple’s “1984” Super Bowl Ad

Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity.

Cost: $900K
Results: 46% sales boost in 100 days.

In 2018, Wendy’s launched the most savage marketing campaign ever.

No ads. No budget. Just brutal Twitter roasts.

The result? Millions in free publicity, and they humiliated McDonald’s in front of the world.

Here’s how Wendy’s turned roasting into revenue

Apple Stores make $5,500 per square foot.

That's more than Tiffany, Gucci, and every other retailer on Earth.

They did it without cash registers, sales counters, or pushy staff.

Here’s how Steve Jobs built the most profitable retail model in history:

In 1997, Apple was 90 days from bankruptcy.

Its market share had collapsed to under 3%.

Then Steve Jobs returned, and they launched one campaign that saved it all.

Here’s the story of the most iconic marketing comeback in history:

This guy doesn’t just market; he rewires your brain.

Roger Dooley’s Brainfluence shows how Amazon, Tesla, and Netflix get you to buy without realizing it.

Here’s how neuromarketing is hacking the future of advertising:

Ryan Reynolds applied the Deadpool marketing strategy:

Self-awareness, Humor and Meta-storytelling to his businesses.

The result? $2B in brand value across gin, telecom, and football clubs.

Here’s his Deadpool playbook for businesses:

In 2009, Domino’s took the most dangerous risk in corporate history.

They told the world their pizza tasted like garbage.

The company was on the brink of collapse.

But what happened next became one of the greatest marketing comebacks of all time.

Here’s the full story:

Red Bull didn’t buy attention. It became the adrenaline.

While Coca-Cola paid for commercials, Red Bull sent a man to jump from space.

No jingles. No slogans. Just pure spectacle.

Here’s how a $2 energy drink built a $20B media empire and hijacked human thrill:

Most marketers fail at ads because they don’t test enough.

Creative fatigue is real, and hiring a designer for 50 variations is expensive.

But what if you could create a high-converting ad app for a month’s worth of campaigns in minutes?

AI just changed the game. 🧵

Marketers, listen up:

ByteDance just built the most advanced AI image engine on the planet: Dreamina, powered by Seedream 4.0.

It beat Nano-Banana and now ranks #1 globally for text-to-image generation.

But this isn’t just another “AI art toy.”

It’s the future of ad creative.

In 2017, Formula 1 was a ‘dying sport.’

Aging fans, no digital presence, and no future.

Then Netflix hit the gas.

5 years later: 50M new fans, TikTok dominance, and the fastest-growing sport on earth.

Here’s the marketing playbook that saved F1:

In 1996, Reebok paid $50M to sponsor the U.S. Olympic team.

Logos. Uniforms. TV rights.

But Nike, not even an Olympic sponsor, stole the spotlight.

Here’s the guerrilla play Nike used to humiliate Reebok at the Atlanta Games:

This is Tommy Hilfiger.

He didn’t build a clothing brand, he built an illusion.

And the world bought it.

Before anyone knew his designs, he made himself a household name with one genius marketing stunt.

Here’s how he tricked the world into believing he was already famous:

In the 1990s, Benetton didn’t sell fashion.

They sold controversy.

Dead bodies. AIDS victims. War criminals.

Their ads had nothing to do with clothes. But it worked.

Here’s how Benetton built a billion-dollar fashion brand using shock:

Big budgets don’t win marketing wars. Guerrilla tactics do.

In 1984, Jay Conrad Levinson revealed how small brands could outsmart giants without spending millions.

Here’s the playbook that changed advertising forever:

In 1996, Marvel went bankrupt.

Their stock fell 99.9%.

They were $700M in debt.

Then one insane $525M gamble changed everything.

Today, Marvel is worth $150B+

Here’s how they pulled off the greatest comeback in entertainment history

In 1996, Reebok paid $50 million to sponsor the US Olympic team.

They had the logos, the uniforms, the TV rights...everything.

But Nike had something better:

A guerrilla strategy no one saw coming.

Here’s how Nike hijacked the Atlanta Olympics and humiliated Reebok:

In the 1970s, Japan hated coffee.

Nestlé spent millions on ads, discounts, and promotions BUT nothing worked.

Then they hired a child psychologist.

What happened next turned Japan into the 4th largest coffee importer in the world:

The 8 Greatest Ads & Why They Worked:

1. Volvo

Cost: $4M
Results: 48M views in 9 days, $170M in revenue

Why it worked: Stunning visuals + clear product demonstration.

In 2010, social media killed traditional advertising.

In 2020, mobile killed desktop.

In 2025, AI recommendations will kill SEO.

Fortune 500 CMOs are preparing for it. Most brands aren't.

Here's what they're using: 🧵

Building apps used to mean:

• $300K in costs
• 6 months of dev time
• A team of 5–8 engineers

Now?

I built a production-ready web app in 14 minutes: no code, no debugging.

The tool that made it possible? Lindy 🧵

12 most creative + iconic ads of all time:

1.

Peppa Pig made $1B. Frozen made $5B.

Not from movies but from merch.

Cartoons aren’t entertainment.

They’re billion-dollar traps for your child’s brain.

Here’s why billionaires love cartoons and how they use them to turn kids into lifelong customers:

I have used every no-code platform out there.

They all overpromised and underdelivered.

Then I used Emergent and built 3 mobile apps in 60 minutes: no code, no team.

This feels like the day Apple launched the iPhone.

Here’s how it works (and why every builder should care):

Triple Whale raised $52M to kill dashboards.

40,000+ brands like OUAI and True Classic now run on 100+ AI agents that analyze, decide, and act on autopilot.

This is Triple Whale: the world’s first AI COO...

In 2009, Audi launched a bold billboard in Los Angeles to flex on BMW.

They thought they had the final word.

But BMW struck back with a savage response across the street.

What happened next became one of the most iconic ad wars in history.

Here’s the full story:

Rory Sutherland didn’t invent new products.

He changed your perception of them.

He made people crave tap water, trust airlines, and love fat.

This is how Rory hacked your brain and built billion-dollar brands:

This company turned toilet tech into a flex.

In 1980s Japan, nobody wanted to talk about bidets.

Today? 80% of homes have one and it’s a $5B industry.

Here’s how TOTO made going to the bathroom a symbol of wealth:

One of the most perfectly crafted brand loops I’ve seen this year:

A former Googler builds an AI app platform so good…

Google’s AI Futures Fund invests in it.

This is how you build a category-defining story 👇

In 2007, iPhone killed Nokia.

In 2012, Netflix killed Blockbuster.

In 2025, AI catalog ads will kill UGC ads.

$10M was raised to do it by a company called Marpipe.

Here's what Marpipe figured out: 🧵

Dropbox. Google Drive. Frame io.

They built billion-dollar companies by storing files.

But none stopped the billions quietly wasted on marketing every year.

That’s why Air raised $70M to kill them using AI.

Here’s how it's changing marketing forever: 🧵

In 1995, Pepsi ran a campaign offering a fighter jet for 7 million Pepsi Points.

One college kid said “okay,” got the points, and demanded the jet.

When Pepsi refused, he took them to court.

Here's how a marketing joke turned into a $32M lawsuit:

Ryanair charged €10 for tickets, €60 to print your boarding pass, and €1 to pee.

Everyone mocked their stingy strategy.

But it made them the most profitable airline in Europe.

Here’s how Ryanair turned budget hate into a billion-euro empire:

Sydney Sweeney is the hottest brand asset in marketing right now.

She made a soap brand go viral by bathing in it.

And sparked an 11% stock surge for American Eagle with one ad.

Here’s how she became a billion-dollar marketing machine:

Bad marketing kills great businesses.

Here are the 12 best ads I saw this week:

1. Volvo

Adidas gave Kanye 3x more royalties than Michael Jordan.

He turned ugly sneakers into a $1.8B empire.

And made Adidas the hottest brand on the planet.

Then one meltdown cost them $1.3 billion in 24 hours.

The rise and implosion of the most dangerous deal in fashion history:

The 8 Worst Rebrands of All Time:

1. Jaguar

Apple Stores make $5,500 per square foot.

That’s more than Tiffany, Gucci, or any store on Earth.

But how?

No registers. No salespeople. No pressure.

Here’s how Steve Jobs reinvented retail and built the world’s most profitable store model from scratch:

I don’t know who signed off on this, but this changes everything.

🍌 Nano Banana Pro inside 💎 Dreamina just turned ad creative production into a one-app pipeline

If you make ads, posters, or social assets for work, you need to see this ↓

In 2018, Roger Federer walked away from a $100M Nike deal.

Not for Adidas. Not for Reebok.

He bet on a no-name Swiss startup making shoes out of garden hoses.

Everyone thought he was crazy, but that move made him a billionaire.

Here’s the wildest sports-business bet ever:

In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.

Blind taste tests showed Americans preferred Pepsi over Coke.

Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵

Sam Altman wasn’t lying.

SaaS is in its fast fashion era.

Ideas trend, upgrade, and vanish in a blink.

Better tools → more use cases → even more ideas.

Vibecoding is how you ride the loop instead of getting left behind.

I tested GPT-5 on @EmergentLabsHQ and the results will

Supreme drops a hoodie. It sells out in 12 seconds.

Not because it’s better but because it’s scarce.

Robert Cialdini exposed the psychology behind it.

Here’s how brands manufacture urgency and turn it into billions:

Why does $9.99 feel way cheaper than $10?

One cent difference. Billions in profit.

William Poundstone uncovered the psychological tricks that make you spend more without realizing it.

Here’s how brands use pricing to control your decisions:

IKEA isn't a furniture store. It's a $50 billion psychological trap.

You walk in for a $20 shelf.

Two hours later, you’re leaving with a cart full of things you didn’t plan to buy.

Here’s how IKEA hacks your brain to make you spend more:

In 1975, Pepsi launched the most dangerous marketing stunt ever:

The Pepsi Challenge.

Blind taste tests showed Americans preferred Pepsi over Coke.

Coca-Cola panicked.

What they did next became the biggest branding disaster in history.

Here’s the full story:

Adidas paid $150 million to dominate the 2012 Olympics.

Nike wasn’t even an official sponsor.

But still they stole the spotlight with a strategy no one saw coming.

Here’s how Nike hijacked the Olympics and humiliated Adidas on the biggest stage in sports history:

The 8 Greatest Car Ads of All Time:

1. Range Rover