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In 2018, Burger King pulled off the greatest fast-food heist ever.
In 2018, Burger King pulled off the greatest fast-food heist ever. They hijacked millions of McDonald’s customers and did 1.5M+ app downloads in just 9 days. Here’s the insane story of how Burger King outplayed McDonald’s:
Performance
Key metrics and engagement highlights
Views
33,370
1.3%
CTR
5.19%
14.4%
Retention
93.0%
36.1%
Engagement
0.38%
62.8%
Growth
51
218.8%
Content mix
How this thread is built
Images | 57% | |
Videos | 43% | |
Read time | 1:34 |
Audience retention
How far readers make it through the thread
Average Tweets read5.6
In 2018, Burger King pulled off the greatest fast-food heist ever.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2018, Burger King pulled off the greatest fast-food heist ever.
They hijacked millions of McDonald’s customers and did 1.5M+ app downloads in just 9 days.
Here’s the insane story of how Burger King outplayed McDonald’s:
Notes
Add observations or ideas tied to this thread