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Why does $9.99 feel way cheaper than $10?
Why does $9.99 feel way cheaper than $10? One cent difference. Billions in profit. William Poundstone uncovered the psychological tricks that make you spend more without realizing it. Here’s how brands use pricing to control your decisions:
Performance
Key metrics and engagement highlights
Views
101,609
38.7%
CTR
2.20%
12.4%
Retention
67.9%
7.1%
Engagement
0.92%
19.8%
Growth
99
447.2%
Content mix
How this thread is built
Images | 64% | |
Videos | 43% | |
Read time | 2:48 |
Audience retention
How far readers make it through the thread
Average Tweets read8.8
Why does $9.99 feel way cheaper than $10?
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Hook and key tweets
Why does $9.99 feel way cheaper than $10?
One cent difference. Billions in profit.
William Poundstone uncovered the psychological tricks that make you spend more without realizing it.
Here’s how brands use pricing to control your decisions:
Notes
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