Documents
IKEA isn't a furniture store. It's a $50 billion psychological trap.
IKEA isn't a furniture store. It's a $50 billion psychological trap. You walk in for a $20 shelf. Two hours later, you’re leaving with a cart full of things you didn’t plan to buy. Here’s how IKEA hacks your brain to make you spend more:
Performance
Key metrics and engagement highlights
Views
153,804
355.4%
CTR
3.35%
28.5%
Retention
78.5%
13.0%
Engagement
1.49%
47.7%
Growth
132
675.1%
Content mix
How this thread is built
Images | 56% | |
Videos | 56% | |
Read time | 1:47 |
Audience retention
How far readers make it through the thread
Average Tweets read6.3
IKEA isn't a furniture store. It's a $50 billion psychological trap.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
IKEA isn't a furniture store. It's a $50 billion psychological trap.
You walk in for a $20 shelf.
Two hours later, you’re leaving with a cart full of things you didn’t plan to buy.
Here’s how IKEA hacks your brain to make you spend more:
Notes
Add observations or ideas tied to this thread