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In 2017, Formula 1 was a ‘dying sport.’
In 2017, Formula 1 was a ‘dying sport.’ Aging fans, no digital presence, and no future. Then Netflix hit the gas. 5 years later: 50M new fans, TikTok dominance, and the fastest-growing sport on earth. Here’s the marketing playbook that saved F1:
Performance
Key metrics and engagement highlights
Views
38,630
48.0%
CTR
1.98%
21.3%
Retention
76.0%
3.6%
Engagement
0.49%
36.9%
Growth
13
31.0%
Content mix
How this thread is built
Images | 50% | |
Videos | 60% | |
Read time | 2:10 |
Audience retention
How far readers make it through the thread
Average Tweets read6.8
In 2017, Formula 1 was a ‘dying sport.’
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
In 2017, Formula 1 was a ‘dying sport.’
Aging fans, no digital presence, and no future.
Then Netflix hit the gas.
5 years later: 50M new fans, TikTok dominance, and the fastest-growing sport on earth.
Here’s the marketing playbook that saved F1:
Notes
Add observations or ideas tied to this thread