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In 2007, iPhone killed Nokia.
In 2007, iPhone killed Nokia. In 2012, Netflix killed Blockbuster. In 2025, AI catalog ads will kill UGC ads. $10M was raised to do it by a company called Marpipe. Here's what Marpipe figured out: 🧵
Performance
Key metrics and engagement highlights
Views
66,472
8.8%
CTR
0.19%
92.7%
Retention
43.3%
42.2%
Engagement
0.52%
33.3%
Growth
-10
150.0%
Content mix
How this thread is built
Images | 33% | |
Videos | 56% | |
Text only | 11% | |
Read time | 1:37 |
Audience retention
How far readers make it through the thread
Average Tweets read3.5
In 2007, iPhone killed Nokia.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2007, iPhone killed Nokia.
In 2012, Netflix killed Blockbuster.
In 2025, AI catalog ads will kill UGC ads.
$10M was raised to do it by a company called Marpipe.
Here's what Marpipe figured out: 🧵
Notes
Add observations or ideas tied to this thread