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In 2018, Roger Federer walked away from a $100M Nike deal.
In 2018, Roger Federer walked away from a $100M Nike deal. Not for Adidas. Not for Reebok. He bet on a no-name Swiss startup making shoes out of garden hoses. Everyone thought he was crazy, but that move made him a billionaire. Here’s the wildest sports-business bet ever:
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105.4%
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84.8%
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21.6%
Engagement
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11.2%
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83.3%
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In 2018, Roger Federer walked away from a $100M Nike deal.
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In 2018, Roger Federer walked away from a $100M Nike deal.
Not for Adidas. Not for Reebok.
He bet on a no-name Swiss startup making shoes out of garden hoses.
Everyone thought he was crazy, but that move made him a billionaire.
Here’s the wildest sports-business bet ever:
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