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In 2018, Roger Federer walked away from a $100M Nike deal.
In 2018, Roger Federer walked away from a $100M Nike deal. Not for Adidas. Not for Reebok. He bet on a no-name Swiss startup making shoes out of garden hoses. Everyone thought he was crazy, but that move made him a billionaire. Here’s the wildest sports-business bet ever:
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131.9%
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321.2%
Retention
82.2%
12.6%
Engagement
1.89%
166.3%
Growth
56
250.0%
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Average Tweets read5.8
In 2018, Roger Federer walked away from a $100M Nike deal.
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In 2018, Roger Federer walked away from a $100M Nike deal.
Not for Adidas. Not for Reebok.
He bet on a no-name Swiss startup making shoes out of garden hoses.
Everyone thought he was crazy, but that move made him a billionaire.
Here’s the wildest sports-business bet ever:
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