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Adidas gave Kanye 3x more royalties than Michael Jordan.
Adidas gave Kanye 3x more royalties than Michael Jordan. He turned ugly sneakers into a $1.8B empire. And made Adidas the hottest brand on the planet. Then one meltdown cost them $1.3 billion in 24 hours. The rise and implosion of the most dangerous deal in fashion history:
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Views
106,891
45.9%
CTR
2.42%
3.7%
Retention
77.9%
6.6%
Engagement
0.42%
45.4%
Growth
31
72.3%
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Videos | 46% | |
Read time | 2:49 |
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Average Tweets read9.3
Adidas gave Kanye 3x more royalties than Michael Jordan.
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Adidas gave Kanye 3x more royalties than Michael Jordan.
He turned ugly sneakers into a $1.8B empire.
And made Adidas the hottest brand on the planet.
Then one meltdown cost them $1.3 billion in 24 hours.
The rise and implosion of the most dangerous deal in fashion history:
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