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In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge. Blind taste tests showed Americans preferred Pepsi over Coke. Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Performance
Key metrics and engagement highlights
Views
46,518
37.0%
CTR
2.39%
4.5%
Retention
87.1%
19.7%
Engagement
0.33%
58.3%
Growth
-13
166.1%
Content mix
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Images | 50% | |
Videos | 58% | |
Read time | 2:41 |
Audience retention
How far readers make it through the thread
Average Tweets read9.6
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
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This thread
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Full Thread
Hook and key tweets
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
Blind taste tests showed Americans preferred Pepsi over Coke.
Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Notes
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