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In 1996, Reebok paid $50M to sponsor the U.S. Olympic team.
In 1996, Reebok paid $50M to sponsor the U.S. Olympic team. Logos. Uniforms. TV rights. But Nike, not even an Olympic sponsor, stole the spotlight. Here’s the guerrilla play Nike used to humiliate Reebok at the Atlanta Games:
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296,781
383.7%
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2.81%
13.2%
Retention
89.1%
22.6%
Engagement
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60.3%
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80
398.6%
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In 1996, Reebok paid $50M to sponsor the U.S. Olympic team.
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In 1996, Reebok paid $50M to sponsor the U.S. Olympic team.
Logos. Uniforms. TV rights.
But Nike, not even an Olympic sponsor, stole the spotlight.
Here’s the guerrilla play Nike used to humiliate Reebok at the Atlanta Games:
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