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In 1995, Pepsi ran a campaign offering a fighter jet for 7 million Pepsi Points.
In 1995, Pepsi ran a campaign offering a fighter jet for 7 million Pepsi Points. One college kid said “okay,” got the points, and demanded the jet. When Pepsi refused, he took them to court. Here's how a marketing joke turned into a $32M lawsuit:
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Views
141,917
105.4%
CTR
2.37%
5.2%
Retention
94.4%
30.4%
Engagement
0.32%
59.0%
Growth
54
214.8%
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Text only | 11% | |
Read time | 1:52 |
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Average Tweets read7.6
In 1995, Pepsi ran a campaign offering a fighter jet for 7 million Pepsi Points.
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In 1995, Pepsi ran a campaign offering a fighter jet for 7 million Pepsi Points.
One college kid said “okay,” got the points, and demanded the jet.
When Pepsi refused, he took them to court.
Here's how a marketing joke turned into a $32M lawsuit:
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