Documents
In 1975, Pepsi launched the most dangerous marketing stunt ever:
In 1975, Pepsi launched the most dangerous marketing stunt ever: The Pepsi Challenge. Blind taste tests showed Americans preferred Pepsi over Coke. Coca-Cola panicked. What they did next became the biggest branding disaster in history. Here’s the full story:
Performance
Key metrics and engagement highlights
Views
269,854
268.4%
CTR
4.45%
77.0%
Retention
82.0%
12.2%
Engagement
0.62%
19.7%
Growth
208
1057.5%
Content mix
How this thread is built
Images | 54% | |
Videos | 54% | |
Read time | 2:46 |
Audience retention
How far readers make it through the thread
Average Tweets read9.8
In 1975, Pepsi launched the most dangerous marketing stunt ever:
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 1975, Pepsi launched the most dangerous marketing stunt ever:
The Pepsi Challenge.
Blind taste tests showed Americans preferred Pepsi over Coke.
Coca-Cola panicked.
What they did next became the biggest branding disaster in history.
Here’s the full story:
Notes
Add observations or ideas tied to this thread