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Supreme drops a hoodie. It sells out in 12 seconds.
Supreme drops a hoodie. It sells out in 12 seconds. Not because it’s better but because it’s scarce. Robert Cialdini exposed the psychology behind it. Here’s how brands manufacture urgency and turn it into billions:
Performance
Key metrics and engagement highlights
Views
50,400
31.2%
CTR
1.22%
51.4%
Retention
67.0%
8.3%
Engagement
0.46%
39.5%
Growth
32
77.3%
Content mix
How this thread is built
Images | 91% | |
Videos | 18% | |
Read time | 2:04 |
Audience retention
How far readers make it through the thread
Average Tweets read6.7
Supreme drops a hoodie. It sells out in 12 seconds.
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Full Thread
Hook and key tweets
Supreme drops a hoodie. It sells out in 12 seconds.
Not because it’s better but because it’s scarce.
Robert Cialdini exposed the psychology behind it.
Here’s how brands manufacture urgency and turn it into billions:
Notes
Add observations or ideas tied to this thread