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In 1996, Marvel went bankrupt.
In 1996, Marvel went bankrupt. Their stock fell 99.9%. They were $700M in debt. Then one insane $525M gamble changed everything. Today, Marvel is worth $150B+ Here’s how they pulled off the greatest comeback in entertainment history
Performance
Key metrics and engagement highlights
Views
128,647
75.6%
CTR
3.31%
31.7%
Retention
84.0%
15.0%
Engagement
0.79%
2.6%
Growth
70
288.1%
Content mix
How this thread is built
Images | 75% | |
Videos | 17% | |
Text only | 8% | |
Read time | 2:31 |
Audience retention
How far readers make it through the thread
Average Tweets read9.2
In 1996, Marvel went bankrupt.
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This thread
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Full Thread
Hook and key tweets
In 1996, Marvel went bankrupt.
Their stock fell 99.9%.
They were $700M in debt.
Then one insane $525M gamble changed everything.
Today, Marvel is worth $150B+
Here’s how they pulled off the greatest comeback in entertainment history
Notes
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