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In 2018, Wendy’s launched the most savage marketing campaign ever.
In 2018, Wendy’s launched the most savage marketing campaign ever. No ads. No budget. Just brutal Twitter roasts. The result? Millions in free publicity, and they humiliated McDonald’s in front of the world. Here’s how Wendy’s turned roasting into revenue
Performance
Key metrics and engagement highlights
Views
135,263
94.8%
CTR
3.40%
38.8%
Retention
82.4%
12.9%
Engagement
0.46%
41.2%
Growth
45
167.1%
Content mix
How this thread is built
Images | 78% | |
Videos | 22% | |
Read time | 1:44 |
Audience retention
How far readers make it through the thread
Average Tweets read6.6
In 2018, Wendy’s launched the most savage marketing campaign ever.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2018, Wendy’s launched the most savage marketing campaign ever.
No ads. No budget. Just brutal Twitter roasts.
The result? Millions in free publicity, and they humiliated McDonald’s in front of the world.
Here’s how Wendy’s turned roasting into revenue
Notes
Add observations or ideas tied to this thread