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In 2009, Audi launched a bold billboard in Los Angeles to flex on BMW.
In 2009, Audi launched a bold billboard in Los Angeles to flex on BMW. They thought they had the final word. But BMW struck back with a savage response across the street. What happened next became one of the most iconic ad wars in history. Here’s the full story:
Performance
Key metrics and engagement highlights
Views
90,440
23.5%
CTR
5.06%
101.4%
Retention
84.7%
15.9%
Engagement
0.43%
43.9%
Growth
63
252.7%
Content mix
How this thread is built
Images | 90% | |
Videos | 10% | |
Read time | 2:10 |
Audience retention
How far readers make it through the thread
Average Tweets read7.6
In 2009, Audi launched a bold billboard in Los Angeles to flex on BMW.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2009, Audi launched a bold billboard in Los Angeles to flex on BMW.
They thought they had the final word.
But BMW struck back with a savage response across the street.
What happened next became one of the most iconic ad wars in history.
Here’s the full story:
Notes
Add observations or ideas tied to this thread