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In 1997, Apple was 90 days from bankruptcy.
In 1997, Apple was 90 days from bankruptcy. Its market share had collapsed to under 3%. Then Steve Jobs returned, and they launched one campaign that saved it all. Here’s the story of the most iconic marketing comeback in history:
Performance
Key metrics and engagement highlights
Views
133,638
295.7%
CTR
3.31%
29.5%
Retention
86.0%
23.9%
Engagement
0.46%
54.2%
Growth
67
295.8%
Content mix
How this thread is built
Images | 100% | |
Videos | 11% | |
Read time | 1:47 |
Audience retention
How far readers make it through the thread
Average Tweets read6.9
In 1997, Apple was 90 days from bankruptcy.
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This thread
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Chart guide
Full Thread
Hook and key tweets
In 1997, Apple was 90 days from bankruptcy.
Its market share had collapsed to under 3%.
Then Steve Jobs returned, and they launched one campaign that saved it all.
Here’s the story of the most iconic marketing comeback in history:
Notes
Add observations or ideas tied to this thread