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Big budgets don’t win marketing wars. Guerrilla tactics do.
Big budgets don’t win marketing wars. Guerrilla tactics do. In 1984, Jay Conrad Levinson revealed how small brands could outsmart giants without spending millions. Here’s the playbook that changed advertising forever:
Performance
Key metrics and engagement highlights
Views
325,391
344.3%
CTR
3.72%
48.2%
Retention
76.9%
5.2%
Engagement
1.26%
64.0%
Growth
236
1211.5%
Content mix
How this thread is built
Images | 50% | |
Videos | 63% | |
Read time | 1:40 |
Audience retention
How far readers make it through the thread
Average Tweets read5.4
Big budgets don’t win marketing wars. Guerrilla tactics do.
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This thread
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Full Thread
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Big budgets don’t win marketing wars. Guerrilla tactics do.
In 1984, Jay Conrad Levinson revealed how small brands could outsmart giants without spending millions.
Here’s the playbook that changed advertising forever:
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