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Google didn’t build a $63B search empire to send you traffic.

Google didn’t build a $63B search empire to send you traffic. • AI Mode usage just doubled. • Users are typing 3x longer queries. • Ads are already being tested inside AI answers. These are last week's news. And why AI visibility isn't optional anymore:

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Performance

Key metrics and engagement highlights

Views
307
91.7%
CTR
114.81%
512.9%
Retention
30.1%
52.9%
Engagement
7.41%
235.5%
Growth
-3
25.0%
Content mix
How this thread is built
Text only
100%
Read time
1:29
Audience retention
How far readers make it through the thread
Retention score
30%
Early retention
16%
Completion
16%
Average Tweets read1.8
Google didn’t build a $63B search empire to send you traffic.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
Google didn’t build a $63B search empire to send you traffic. • AI Mode usage just doubled. • Users are typing 3x longer queries. • Ads are already being tested inside AI answers. These are last week's news. And why AI visibility isn't optional anymore:
Notes
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