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SEO has entered its “Facebook 2018” era.
SEO has entered its “Facebook 2018” era. Back then, Facebook nuked referral traffic... Businesses fled to Google for safety. Now, that safety net is gone too. Publishers are currently planning for a 40% traffic drop in search. Let’s break down this new reality:
Performance
Key metrics and engagement highlights
Views
5,585
63.1%
CTR
2.02%
91.7%
Retention
35.6%
44.1%
Engagement
0.27%
89.6%
Growth
-18
500.0%
Content mix
How this thread is built
Images | 13% | |
Text only | 88% | |
Read time | 1:33 |
Audience retention
How far readers make it through the thread
Average Tweets read2.5
SEO has entered its “Facebook 2018” era.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
SEO has entered its “Facebook 2018” era.
Back then, Facebook nuked referral traffic...
Businesses fled to Google for safety.
Now, that safety net is gone too.
Publishers are currently planning for a 40% traffic drop in search.
Let’s break down this new reality:
Notes
Add observations or ideas tied to this thread