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“High cholesterol helps you live longer.”

“High cholesterol helps you live longer.” Sounds exciting. It’s also a classic example of how half-truths go viral and science gets distorted. Here’s what the data actually says (Insights from Dr. Peter Attia & team):

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Performance

Key metrics and engagement highlights

Views
3,400
85.5%
CTR
6.88%
24.7%
Retention
42.9%
32.5%
Engagement
1.32%
11.1%
Growth
10
83.2%
Content mix
How this thread is built
Images
6%
Text only
94%
Read time
2:32
Audience retention
How far readers make it through the thread
Retention score
43%
Early retention
81%
Completion
30%
Average Tweets read7.3
“High cholesterol helps you live longer.”
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This thread
Typical retention not available
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Hook and key tweets
“High cholesterol helps you live longer.” Sounds exciting. It’s also a classic example of how half-truths go viral and science gets distorted. Here’s what the data actually says (Insights from Dr. Peter Attia & team):
Notes
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