Documents
AI Overviews didn’t dent CTR.
AI Overviews didn’t dent CTR. They cratered it. −61% organic, −68% paid. The timelines tell a rough story. Let's dive into last week’s hits and headaches:
Performance
Key metrics and engagement highlights
Views
438
88.1%
CTR
4.96%
79.5%
Retention
100.0%
65.6%
Engagement
2.58%
5.3%
Growth
-9
125.0%
Content mix
How this thread is built
Images | 13% | |
Text only | 88% | |
Read time | 1:25 |
Audience retention
How far readers make it through the thread
Average Tweets read7
AI Overviews didn’t dent CTR.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
AI Overviews didn’t dent CTR.
They cratered it.
−61% organic, −68% paid.
The timelines tell a rough story.
Let's dive into last week’s hits and headaches:
Notes
Add observations or ideas tied to this thread