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In 2004, Mark Zuckerberg built Facebook.
In 2004, Mark Zuckerberg built Facebook. In 2007, he launched the ad platform that would change the internet forever. Billions of people saw “Facebook ads.” Within five years, it made up 98% of Facebook's revenue. BUT there was just one problem:
Performance
Key metrics and engagement highlights
Views
69,536
19.9%
CTR
2.61%
12.1%
Retention
61.3%
23.0%
Engagement
0.38%
52.5%
Growth
29
9.4%
Content mix
How this thread is built
Images | 44% | |
Videos | 44% | |
Text only | 11% | |
Read time | 1:52 |
Audience retention
How far readers make it through the thread
Average Tweets read4.9
In 2004, Mark Zuckerberg built Facebook.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2004, Mark Zuckerberg built Facebook.
In 2007, he launched the ad platform that would change the internet forever.
Billions of people saw “Facebook ads.”
Within five years, it made up 98% of Facebook's revenue.
BUT there was just one problem:
Notes
Add observations or ideas tied to this thread