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In 2009, Domino’s took the most dangerous risk in corporate history.
In 2009, Domino’s took the most dangerous risk in corporate history. They told the world their pizza tasted like garbage. The company was on the brink of collapse. But what happened next became one of the greatest marketing comebacks of all time. Here’s the full story 🧵
Performance
Key metrics and engagement highlights
Views
48,180
18.4%
CTR
2.63%
13.3%
Retention
90.8%
16.1%
Engagement
0.31%
61.1%
Growth
32
1.0%
Content mix
How this thread is built
Images | 56% | |
Videos | 56% | |
Read time | 2:05 |
Audience retention
How far readers make it through the thread
Average Tweets read7.3
In 2009, Domino’s took the most dangerous risk in corporate history.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2009, Domino’s took the most dangerous risk in corporate history.
They told the world their pizza tasted like garbage.
The company was on the brink of collapse.
But what happened next became one of the greatest marketing comebacks of all time.
Here’s the full story 🧵
Notes
Add observations or ideas tied to this thread