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In 2000, Amazon was bleeding cash and close to collapse.
In 2000, Amazon was bleeding cash and close to collapse. Then Jeff Bezos made a move so bold that his own executives begged him not to. Today, that gamble brings in $80B+ a year. The story of Amazon’s riskiest move: 🧵
Performance
Key metrics and engagement highlights
Views
60,009
2.6%
CTR
2.72%
17.5%
Retention
83.2%
5.9%
Engagement
0.57%
26.9%
Growth
-4
113.1%
Content mix
How this thread is built
Images | 50% | |
Videos | 63% | |
Read time | 1:45 |
Audience retention
How far readers make it through the thread
Average Tweets read5.8
In 2000, Amazon was bleeding cash and close to collapse.
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This thread
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Full Thread
Hook and key tweets
In 2000, Amazon was bleeding cash and close to collapse.
Then Jeff Bezos made a move so bold that his own executives begged him not to.
Today, that gamble brings in $80B+ a year.
The story of Amazon’s riskiest move: 🧵
Notes
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