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In 2000, Amazon was bleeding cash and close to collapse.

In 2000, Amazon was bleeding cash and close to collapse. Then Jeff Bezos made a move so bold that his own executives begged him not to. Today, that gamble brings in $80B+ a year. The story of Amazon’s riskiest move: 🧵

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60,009
56.3%
CTR
2.72%
5.7%
Retention
83.2%
11.1%
Engagement
0.57%
34.3%
Growth
-4
117.8%
Content mix
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Images
50%
Videos
63%
Read time
1:45
Audience retention
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Retention score
83%
Early retention
90%
Completion
75%
Average Tweets read5.8
In 2000, Amazon was bleeding cash and close to collapse.
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In 2000, Amazon was bleeding cash and close to collapse. Then Jeff Bezos made a move so bold that his own executives begged him not to. Today, that gamble brings in $80B+ a year. The story of Amazon’s riskiest move: 🧵
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