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IKEA isn't a furniture store. It's a $50 billion psychological trap.
IKEA isn't a furniture store. It's a $50 billion psychological trap. You walk in for a $20 shelf. Two hours later, you’re leaving with a cart full of things you didn’t plan to buy. Here’s how IKEA hacks your brain to make you spend more:
Performance
Key metrics and engagement highlights
Views
72,637
25.6%
CTR
2.51%
7.6%
Retention
78.5%
0.4%
Engagement
0.83%
7.7%
Growth
-22
163.3%
Content mix
How this thread is built
Images | 50% | |
Videos | 63% | |
Read time | 1:43 |
Audience retention
How far readers make it through the thread
Average Tweets read5.5
IKEA isn't a furniture store. It's a $50 billion psychological trap.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
IKEA isn't a furniture store. It's a $50 billion psychological trap.
You walk in for a $20 shelf.
Two hours later, you’re leaving with a cart full of things you didn’t plan to buy.
Here’s how IKEA hacks your brain to make you spend more:
Notes
Add observations or ideas tied to this thread