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In 2000, Nokia was selling 7 phones every second and owned 70% of the market.
In 2000, Nokia was selling 7 phones every second and owned 70% of the market. It was bigger than Apple, cooler than Samsung, and untouchable. Then one decision destroyed it almost overnight. Here’s how the company that ruled for over a decade collapsed: 🧵
Performance
Key metrics and engagement highlights
Views
264,823
449.1%
CTR
6.55%
208.2%
Retention
82.9%
5.5%
Engagement
1.40%
87.3%
Growth
338
1888.3%
Content mix
How this thread is built
Images | 56% | |
Videos | 56% | |
Read time | 2:01 |
Audience retention
How far readers make it through the thread
Average Tweets read6.6
In 2000, Nokia was selling 7 phones every second and owned 70% of the market.
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This thread
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Full Thread
Hook and key tweets
In 2000, Nokia was selling 7 phones every second and owned 70% of the market.
It was bigger than Apple, cooler than Samsung, and untouchable.
Then one decision destroyed it almost overnight.
Here’s how the company that ruled for over a decade collapsed: 🧵
Notes
Add observations or ideas tied to this thread