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In 1926, tennis legend René Lacoste made a bet over a crocodile suitcase.
In 1926, tennis legend René Lacoste made a bet over a crocodile suitcase. The joke followed him onto the court and became the most famous logo in sportswear. This is how a nickname built a billion-dollar brand:
Performance
Key metrics and engagement highlights
Views
195,759
305.9%
CTR
2.84%
33.4%
Retention
71.2%
9.3%
Engagement
1.35%
80.7%
Growth
118
594.1%
Content mix
How this thread is built
Images | 87% | |
Videos | 13% | |
Read time | 3:21 |
Audience retention
How far readers make it through the thread
Average Tweets read10
In 1926, tennis legend René Lacoste made a bet over a crocodile suitcase.
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This thread
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Full Thread
Hook and key tweets
In 1926, tennis legend René Lacoste made a bet over a crocodile suitcase.
The joke followed him onto the court and became the most famous logo in sportswear.
This is how a nickname built a billion-dollar brand:
Notes
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