Documents
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge. Blind taste tests showed Americans preferred Pepsi over Coke. Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Performance
Key metrics and engagement highlights
Views
1,789,255
3610.2%
CTR
5.05%
137.4%
Retention
69.7%
11.3%
Engagement
1.64%
120.6%
Growth
692
3968.4%
Content mix
How this thread is built
Images | 50% | |
Videos | 50% | |
Read time | 3:05 |
Audience retention
How far readers make it through the thread
Average Tweets read9.1
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
Blind taste tests showed Americans preferred Pepsi over Coke.
Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Notes
Add observations or ideas tied to this thread