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In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge. Blind taste tests showed Americans preferred Pepsi over Coke. Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Performance
Key metrics and engagement highlights
Views
1,789,255
4759.5%
CTR
5.05%
74.7%
Retention
69.7%
7.6%
Engagement
1.64%
93.2%
Growth
692
2781.8%
Content mix
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Images | 50% | |
Videos | 50% | |
Read time | 3:05 |
Audience retention
How far readers make it through the thread
Average Tweets read9.1
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
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This thread
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Full Thread
Hook and key tweets
In 1975, Pepsi launched a stunt that humiliated Coca-Cola: the Pepsi Challenge.
Blind taste tests showed Americans preferred Pepsi over Coke.
Coca-Cola panicked and made a decision that became the biggest branding disaster in history: 🧵
Notes
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