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Adidas gave Kanye 3x the royalties Jordan got from Nike.
Adidas gave Kanye 3x the royalties Jordan got from Nike. He turned ugly sneakers into a $1.8B empire and made Adidas the hottest brand on the planet. Then one meltdown cost them $1.3 billion in 24 hours. The rise and fall of the most dangerous deal in fashion history 🧵
Performance
Key metrics and engagement highlights
Views
241,661
401.1%
CTR
3.96%
86.1%
Retention
72.5%
7.8%
Engagement
1.23%
64.7%
Growth
42
147.1%
Content mix
How this thread is built
Images | 54% | |
Videos | 46% | |
Read time | 2:49 |
Audience retention
How far readers make it through the thread
Average Tweets read8.7
Adidas gave Kanye 3x the royalties Jordan got from Nike.
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Hook and key tweets
Adidas gave Kanye 3x the royalties Jordan got from Nike.
He turned ugly sneakers into a $1.8B empire and made Adidas the hottest brand on the planet.
Then one meltdown cost them $1.3 billion in 24 hours.
The rise and fall of the most dangerous deal in fashion history 🧵
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