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In 1975, a Kodak engineer invented the world’s first digital camera.
In 1975, a Kodak engineer invented the world’s first digital camera. It could have revolutionized photography. But Kodak buried it by saying, “That’s cute, but don’t tell anyone.” What happened next became the costliest mistake in business history:
Performance
Key metrics and engagement highlights
Views
165,645
243.5%
CTR
2.53%
19.0%
Retention
79.5%
1.1%
Engagement
0.94%
26.4%
Growth
80
373.3%
Content mix
How this thread is built
Images | 67% | |
Videos | 50% | |
Read time | 2:36 |
Audience retention
How far readers make it through the thread
Average Tweets read8.7
In 1975, a Kodak engineer invented the world’s first digital camera.
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This thread
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Full Thread
Hook and key tweets
In 1975, a Kodak engineer invented the world’s first digital camera.
It could have revolutionized photography.
But Kodak buried it by saying, “That’s cute, but don’t tell anyone.”
What happened next became the costliest mistake in business history:
Notes
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