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In 1975, a Kodak engineer invented the world’s first digital camera.

In 1975, a Kodak engineer invented the world’s first digital camera. It could have revolutionized photography. But Kodak buried it by saying, “That’s cute, but don’t tell anyone.” What happened next became the costliest mistake in business history:

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Performance

Key metrics and engagement highlights

Views
165,645
243.5%
CTR
2.53%
19.0%
Retention
79.5%
1.1%
Engagement
0.94%
26.4%
Growth
80
373.3%
Content mix
How this thread is built
Images
67%
Videos
50%
Read time
2:36
Audience retention
How far readers make it through the thread
Retention score
79%
Early retention
97%
Completion
67%
Average Tweets read8.7
In 1975, a Kodak engineer invented the world’s first digital camera.
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In 1975, a Kodak engineer invented the world’s first digital camera. It could have revolutionized photography. But Kodak buried it by saying, “That’s cute, but don’t tell anyone.” What happened next became the costliest mistake in business history:
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