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In the 1970s, Japan hated coffee.
In the 1970s, Japan hated coffee. Nestlé spent millions on ads, discounts, and promotions But nothing worked. Then they hired a child psychologist. What happened next turned Japan into the 4th largest coffee importer in the world:
Performance
Key metrics and engagement highlights
Views
79,152
64.1%
CTR
4.46%
109.7%
Retention
87.0%
10.7%
Engagement
0.62%
17.5%
Growth
-6
136.7%
Content mix
How this thread is built
Images | 71% | |
Videos | 43% | |
Read time | 1:34 |
Audience retention
How far readers make it through the thread
Average Tweets read5.2
In the 1970s, Japan hated coffee.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
In the 1970s, Japan hated coffee.
Nestlé spent millions on ads, discounts, and promotions
But nothing worked.
Then they hired a child psychologist.
What happened next turned Japan into the 4th largest coffee importer in the world:
Notes
Add observations or ideas tied to this thread