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In 2018, Burger King pulled off the greatest fast-food heist ever.
In 2018, Burger King pulled off the greatest fast-food heist ever. They turned McDonald’s stores into weapons. Hijacked millions of their customers. And drove 1.5M app downloads in just 9 days. Here’s the insane story of how they outplayed McDonald’s on their turf:
Performance
Key metrics and engagement highlights
Views
87,243
80.9%
CTR
3.48%
63.5%
Retention
92.5%
17.7%
Engagement
0.39%
47.4%
Growth
22
31.0%
Content mix
How this thread is built
Images | 57% | |
Videos | 43% | |
Read time | 1:36 |
Audience retention
How far readers make it through the thread
Average Tweets read5.5
In 2018, Burger King pulled off the greatest fast-food heist ever.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
In 2018, Burger King pulled off the greatest fast-food heist ever.
They turned McDonald’s stores into weapons.
Hijacked millions of their customers.
And drove 1.5M app downloads in just 9 days.
Here’s the insane story of how they outplayed McDonald’s on their turf:
Notes
Add observations or ideas tied to this thread