Documents
In 2009, Domino’s took the most dangerous risk in corporate history.
In 2009, Domino’s took the most dangerous risk in corporate history. They told the world their pizza tasted like garbage. The company was on the brink of collapse. But what happened next became one of the greatest marketing comebacks of all time. Here’s the full story:
Performance
Key metrics and engagement highlights
Views
153,186
109.1%
CTR
3.56%
41.7%
Retention
85.6%
17.1%
Engagement
0.37%
52.3%
Growth
114
534.9%
Content mix
How this thread is built
Images | 45% | |
Videos | 45% | |
Text only | 9% | |
Read time | 2:32 |
Audience retention
How far readers make it through the thread
Average Tweets read8.6
In 2009, Domino’s took the most dangerous risk in corporate history.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2009, Domino’s took the most dangerous risk in corporate history.
They told the world their pizza tasted like garbage.
The company was on the brink of collapse.
But what happened next became one of the greatest marketing comebacks of all time.
Here’s the full story:
Notes
Add observations or ideas tied to this thread