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In 1996, Reebok paid $50 million to sponsor the US Olympic team.
In 1996, Reebok paid $50 million to sponsor the US Olympic team. They had the logos, the uniforms, the TV rights...everything. But Nike had something better: A guerrilla strategy no one saw coming. Here’s how Nike hijacked the Atlanta Olympics and humiliated Reebok:
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Key metrics and engagement highlights
Views
145,110
98.1%
CTR
3.90%
55.1%
Retention
81.8%
11.9%
Engagement
0.43%
43.9%
Growth
77
327.8%
Content mix
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Images | 78% | |
Videos | 22% | |
Read time | 1:41 |
Audience retention
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Average Tweets read6.5
In 1996, Reebok paid $50 million to sponsor the US Olympic team.
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Hook and key tweets
In 1996, Reebok paid $50 million to sponsor the US Olympic team.
They had the logos, the uniforms, the TV rights...everything.
But Nike had something better:
A guerrilla strategy no one saw coming.
Here’s how Nike hijacked the Atlanta Olympics and humiliated Reebok:
Notes
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