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In 2015, Spotify faced a brutal choice:
In 2015, Spotify faced a brutal choice: Pay Apple 30% of its revenue or disappear from the App Store. Most companies would've surrendered. But Spotify launched a quiet rebellion and exposed Apple’s biggest weakness. Here’s what happened:
Performance
Key metrics and engagement highlights
Views
167,523
355.0%
CTR
4.05%
40.2%
Retention
88.9%
17.8%
Engagement
0.46%
46.4%
Growth
59
145.8%
Content mix
How this thread is built
Images | 64% | |
Videos | 36% | |
Read time | 2:17 |
Audience retention
How far readers make it through the thread
Average Tweets read8.9
In 2015, Spotify faced a brutal choice:
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Full Thread
Hook and key tweets
In 2015, Spotify faced a brutal choice:
Pay Apple 30% of its revenue or disappear from the App Store.
Most companies would've surrendered.
But Spotify launched a quiet rebellion and exposed Apple’s biggest weakness.
Here’s what happened:
Notes
Add observations or ideas tied to this thread