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Rory Sutherland didn’t invent new products.
Rory Sutherland didn’t invent new products. He changed your perception of them. He made people crave tap water, trust airlines, and love fat. This is how Rory hacked your brain and built billion-dollar brands:
Performance
Key metrics and engagement highlights
Views
71,300
2.7%
CTR
2.85%
13.2%
Retention
64.8%
11.3%
Engagement
0.89%
16.7%
Growth
-29
259.5%
Content mix
How this thread is built
Images | 40% | |
Videos | 60% | |
Read time | 2:00 |
Audience retention
How far readers make it through the thread
Average Tweets read5.8
Rory Sutherland didn’t invent new products.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
Rory Sutherland didn’t invent new products.
He changed your perception of them.
He made people crave tap water, trust airlines, and love fat.
This is how Rory hacked your brain and built billion-dollar brands:
Notes
Add observations or ideas tied to this thread