Documents
Adidas paid $150 million to dominate the 2012 Olympics.
Adidas paid $150 million to dominate the 2012 Olympics. Nike wasn’t even an official sponsor. But still they stole the spotlight with a strategy no one saw coming. Here’s how Nike hijacked the Olympics and humiliated Adidas on the biggest stage in sports history:
Performance
Key metrics and engagement highlights
Views
187,132
155.5%
CTR
4.76%
89.4%
Retention
92.3%
26.3%
Engagement
0.54%
29.7%
Growth
224
1144.2%
Content mix
How this thread is built
Images | 67% | |
Videos | 33% | |
Read time | 2:00 |
Audience retention
How far readers make it through the thread
Average Tweets read7.4
Adidas paid $150 million to dominate the 2012 Olympics.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
Adidas paid $150 million to dominate the 2012 Olympics.
Nike wasn’t even an official sponsor.
But still they stole the spotlight with a strategy no one saw coming.
Here’s how Nike hijacked the Olympics and humiliated Adidas on the biggest stage in sports history:
Notes
Add observations or ideas tied to this thread