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Red Bull didn’t buy attention. It became the adrenaline.
Red Bull didn’t buy attention. It became the adrenaline. While Coca-Cola paid for commercials, Red Bull sent a man to jump from space. No jingles. No slogans. Just pure spectacle. Here’s how a $2 energy drink built a $20B media empire and hijacked human thrill:
Performance
Key metrics and engagement highlights
Views
41,168
43.8%
CTR
1.44%
42.8%
Retention
78.7%
7.7%
Engagement
0.58%
24.9%
Growth
23
29.6%
Content mix
How this thread is built
Images | 38% | |
Videos | 63% | |
Read time | 1:38 |
Audience retention
How far readers make it through the thread
Average Tweets read5.5
Red Bull didn’t buy attention. It became the adrenaline.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
Red Bull didn’t buy attention. It became the adrenaline.
While Coca-Cola paid for commercials, Red Bull sent a man to jump from space.
No jingles. No slogans. Just pure spectacle.
Here’s how a $2 energy drink built a $20B media empire and hijacked human thrill:
Notes
Add observations or ideas tied to this thread