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In the 1970s, Japan hated coffee.
In the 1970s, Japan hated coffee. Nestlé spent millions on ads, discounts, and promotions BUT nothing worked. Then they hired a child psychologist. What happened next turned Japan into the 4th largest coffee importer in the world:
Performance
Key metrics and engagement highlights
Views
264,353
260.9%
CTR
5.01%
99.3%
Retention
89.5%
22.5%
Engagement
0.89%
15.4%
Growth
300
1567.2%
Content mix
How this thread is built
Images | 63% | |
Videos | 38% | |
Read time | 1:37 |
Audience retention
How far readers make it through the thread
Average Tweets read6.3
In the 1970s, Japan hated coffee.
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Full Thread
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In the 1970s, Japan hated coffee.
Nestlé spent millions on ads, discounts, and promotions BUT nothing worked.
Then they hired a child psychologist.
What happened next turned Japan into the 4th largest coffee importer in the world:
Notes
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