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This company turned toilet tech into a flex.
This company turned toilet tech into a flex. In 1980s Japan, nobody wanted to talk about bidets. Today? 80% of homes have one and it’s a $5B industry. Here’s how TOTO made going to the bathroom a symbol of wealth:
Performance
Key metrics and engagement highlights
Views
62,741
14.3%
CTR
1.87%
25.5%
Retention
81.0%
10.8%
Engagement
0.43%
44.1%
Growth
60
233.3%
Content mix
How this thread is built
Images | 73% | |
Videos | 18% | |
Text only | 9% | |
Read time | 2:12 |
Audience retention
How far readers make it through the thread
Average Tweets read8.1
This company turned toilet tech into a flex.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
This company turned toilet tech into a flex.
In 1980s Japan, nobody wanted to talk about bidets.
Today? 80% of homes have one and it’s a $5B industry.
Here’s how TOTO made going to the bathroom a symbol of wealth:
Notes
Add observations or ideas tied to this thread