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In 2000, Malcolm Gladwell wrote "The Tipping Point."
In 2000, Malcolm Gladwell wrote "The Tipping Point." But his peers ripped it apart. Despite the hate, it sold over 5 million copies. Here's why:🧵
Performance
Key metrics and engagement highlights
Views
51,512
145.1%
CTR
2.37%
62.1%
Retention
77.9%
1.2%
Engagement
0.21%
81.2%
Growth
109
81.9%
Content mix
How this thread is built
Images | 33% | |
Videos | 22% | |
Text only | 44% | |
Read time | 1:46 |
Audience retention
How far readers make it through the thread
Average Tweets read6.2
In 2000, Malcolm Gladwell wrote "The Tipping Point."
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This thread
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Full Thread
Hook and key tweets
In 2000, Malcolm Gladwell wrote "The Tipping Point."
But his peers ripped it apart.
Despite the hate, it sold over 5 million copies.
Here's why:🧵
Notes
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