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Mark Rober built a reputation as one of YouTube’s most trusted creators.

Mark Rober built a reputation as one of YouTube’s most trusted creators. But one video may have destroyed his credibility forever. A misleading Tesla test and hidden ties to a LiDAR company—was this science or a hit job? Here’s what really happened:

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Performance

Key metrics and engagement highlights

Views
81,491
69.0%
CTR
3.51%
65.0%
Retention
70.0%
11.0%
Engagement
0.18%
76.0%
Growth
0
100.0%
Content mix
How this thread is built
Images
63%
Videos
13%
Text only
25%
Read time
1:48
Audience retention
How far readers make it through the thread
Retention score
70%
Early retention
68%
Completion
63%
Average Tweets read4.9
Mark Rober built a reputation as one of YouTube’s most trusted creators.
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Mark Rober built a reputation as one of YouTube’s most trusted creators. But one video may have destroyed his credibility forever. A misleading Tesla test and hidden ties to a LiDAR company—was this science or a hit job? Here’s what really happened:
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