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The Father of Content Marketing:

The Father of Content Marketing: David Ogilvy. I’ve spent the past 29 days handcopying his ads. Here are 8 of his story tactics that make products sell themselves (and stand out):

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Performance

Key metrics and engagement highlights

Views
1,638
99.6%
CTR
5.56%
38.7%
Retention
59.9%
5.1%
Engagement
3.24%
85.8%
Growth
0
100.0%
Content mix
How this thread is built
Images
82%
Videos
9%
Text only
9%
Read time
2:13
Audience retention
How far readers make it through the thread
Retention score
60%
Early retention
80%
Completion
46%
Average Tweets read6
The Father of Content Marketing:
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The Father of Content Marketing: David Ogilvy. I’ve spent the past 29 days handcopying his ads. Here are 8 of his story tactics that make products sell themselves (and stand out):
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